WE CAN TELL YOUR STORY—AND HELP YOU CREATE A STORY WORTH TELLING.

Agencies are being crushed on all sides—by consultancies, by brands, by automation. Sweat + Co can help you navigate this world. We can help you build a better agency.

Our background is in agency Public Relations and communications, and that means we know how to make prospects, clients and journalists listen up. We know what makes great agencies tick, because we've worked with them. We bring in experts to make the agency story better—through tighter operations, smarter business development, cultural change and creative excellence.

We help you tell your story. More importantly, we help you create a story worth telling.

SERVICES + STRENGTHS

Agencies can tell their clients’ stories with clarity and panache, but stumble when they try to tell their own. It may be that they’re missing the Agency Vitals they need to break out. It may simply be that the story’s too hard to see without an objective eye.

Sweat + Co can help you see who you are—and who you need to be. With a combination of PR and consulting services, we have the expertise to build a better agency through cultural and creative changes, and to tell your story to the world.

We start every engagement with the Agency Vitals Assessment, which benchmarks your company on the factors most crucial to getting buzz: communications, creative, culture, clients and agency core. That tells us what elements belong in your story—and what organizational changes it will take to bring in those elements. Then we help to get you there.

Communication ❮ ❯

The reason why some agencies seem to get all the PR is because they put PR at the center of everything they do. We help you build PR into your DNA, and we figure out the best way to get your story out there. We do that through a combination of media relations and thought leadership. PR is still largely a relationship business, and we have some of the best relationships in the world of advertising and business. When we share your news, your work, or your opinions, your pitch will get read. And your press hits will prove it. You need to stay in the public eye, even when you don’t have news to talk about. Our thought leadership team builds platforms for your executives, and then expands upon that platform through op eds, jury selections, and speaking engagements. Communication Services:

PR strategy and company positioning
Pitch creative and agency news
Proactive speaking opportunity and editorial calendar development
Op ed development
Branded content and thought leadership
Speaker and media training
Social media and website audits
Industry relations

Creative ❮ ❯

Creative is the single biggest driver of PR for an agency. Sometimes the difference between a creative campaign that gets fantastic press coverage and a creative campaign that doesn’t is one crucial factor: a conversation with your PR team. Most agencies struggle to create noteworthy work. We help them to do so by reviewing work through a PR lens and making changes that will make the press—and your audience— take notice. Bringing public relations into your creative development from Day 1 can help you make the most of every opportunity and amp up your creative process. Creative services

Creative feedback and development
Creative process refinement
Selling brave work to clients
Brand strategy coaching

Culture ❮ ❯

We know what makes agencies work. Legendary agencies aren’t just famous for their campaigns. Legends know who they are, and they’ve built a culture to match. Agencies are a living, human system. Creative agencies must be able to grow, change and make it possible for their creatives to do their best work. That work, in turn, feeds the agency’s health and reputation. Sweat + Co consultants can address the factors that build your system and make you strong:

Organizational management
Structural change management
Cultural values assessment
Employee experience
Internal communications
Diversity and inclusion
Human resources
Hands-on business coaching

Client ❮ ❯

Clients define an agency, whether your client has built-in PR value or pushes you to do great work. Your clients need to support your ambitions and your creative vision. That means building new opportunities with existing clients, and finding new clients who are a better match. Making and building those connections can be an agency’s greatest challenge. Our consulting team works with agencies on:

New business strategy
New business prospecting
Developing search consultant relationships
Nurturing brand relationships
Account management and staffing
Relationship counseling for clients

Agency Core ❮ ❯

An agency can have the most brilliant, forward-thinking, creative team of all time and still struggle if its fundamentals aren’t there. Agencies are feeling the pressure as they fight to evolve their business models, adopt new business strategies, increase their proficiency and efficiency, and mastermind their finances. Sweat + Co’s core business consulting will secure you a clear perspective on the market, and category experts who can address some of the thorniest tasks that will help your business win. Agency core services: